Are you thinking of publishing an article you have written? Have you ever wondered how to go about publishing an article? Have you ever thought about article publishing as a way to boost traffic to your websites, and increase the public’s awareness of the person you are and what you do? Did the process seem just too overwhelming for you? Don’t worry. It seemed daunting to me in the beginning also. This is why I decided to take my experiences and experiences and lessons learned, and create an article that describes, in four simple steps, how to publish an article that can accomplish whatever it is you want publication of your article to achieve for you.
Throughout this article I will use the term “marketing article” to refer to an article composed, not to entertain or inform however, it is intended to motivate the reader to take specific step (in the case of marketing and directing them to your site so that they can get more information about something or purchase items you offer for sale). The four steps outlined in this article are applicable to every type of article that you are writing, it is specifically designed for writing marketing articles. These four steps can help you, the writer write articles that effectively complement your branding and marketing strategies. This isn’t an exhaustive research on the subject as numerous of them already exist and are available for download. However, it provides some of the most relevant facts that can help with planning your article, deciding on the style of your article, writing your article, and preparing your essay to be published online.
Step 1. Plan Your Article.
Planning is one of the most crucial aspects of writing an article. It’s more than just figuring out what you’d like to convey and then figuring out the reader wants to write. One of the most frequent mistakes with article writing is when the author becomes too focused on what he is trying to convey about the message the author intends to make and isn’t focused enough on making sure that the reader actually wants to take the time to read the article.
Articles that are part of a marketing program to increase the author’s, or the author’s company/organization’s, brand recognition must be written so that they will be read. Otherwise, the marketing initiative is likely to fail. The article that was written to serve a purpose, but remains unread, will not serve its purpose.
These are the steps that should be followed when planning the article(s):
A. Determine Your Audience
A piece of writing with a specific audience in mind, which addresses their specific questions and giving the information they need to be beneficial to them, is more likely to be successful. Answer these questions when you’re deciding who your target audience is:
– Who would you like to read the article?
What’s their relationship to the subject? What do they think about the subject?
– What are the reasons why they are interested in this topic?
What are the main concerns they have regarding the subject? What are they required to know about the topic and what is the reason?
What do you wish to see them do in the wake of reading your article?
You must research the target audience so you can understand them better. This can be accomplished easily. There are forums online that cover a wide variety of topics that can be read. There are online social media websites that permit people to view other people’s conversations about the subject. There are blogs that can be created on specific topics. There are topics or industry-related magazines that can be accessible online or in printed form. There are as well online question and answer websites that let you read the kind of questions people are asking about your subject. All of these will help you research your intended audience.
B. Find out What Your Audience Would Like
Once you have researched your target market, you must to figure out what they want to read about. The most effective way to find the information you’re looking for is to ask questions, either through social media, email blogs, focus groups, blogs, etc. People generally don’t mind answering questions – especially if they know they’ll benefit out of the process (in this instance, an article they want to study). There are other ways to discover what your target customers want from your blog, for instance, or social media posts from your target audience, key words in search engine queries related to your topic, and Google “frequently asked question” queries on your topic. You can also brainstorm topics from your own head from what are already familiar with your intended audience.
C. Define Your Article Topics
After you’ve compiled an idea of topics that will be of interest to the intended audience It is time to start defining what you are going discuss in your writing. What are the major arguments you’d like to present about each subject? Do you have all the information you will need to write the piece If not what are the best places to look for the data? What is the time frame to get the data? Are there people you need to speak to? Are you able to set a time to set a time to meet with them? Is there a deadline for creating the article? Do you have any other requirements that need to be accomplished before the article is written? If so, when will they be finished? These are the kinds of questions you should ask yourself before you begin putting together a strategy for publishing your article.
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All the planning and research in the world won’t aid you if you don’t have a specific goal in mind for what the intended audience will do once they’ve read the article. What is the action you want them to take? If so, what is it? Does your piece of content inspire them to take that step? This is an essential part of the planning stage which is often left unnoticed. You must establish your criteria for success prior to going to the trouble of writing your article and you need to have ways to gauge whether you’ve achieved the result you had hoped for.
There are a few points you need to remember about marketing articles. First and foremost, the purpose of a marketing piece is not meant to promote the author. Marketing articles are designed to increase brand recognition and to compel the reader to act in a way that draws the reader to your products or services. In other words creating sales. It is also important to decide on the kind of article you want to write. The Feature Articles are similar to stories and written with an impartial viewpoint. Editorial Articles, which more marketing-related articles are, are designed to highlight a point, offer information that can be educational for the reader, or take an opinion on the particular issue. When an Editorial Article is published, the author is believed to be an expert on the subject.
Step 2. Choose the style of your Article.
The style you employ in your article sets the tone for how you are going to convey your information to the readers. The styles we have discussed can help you communicate your message with different methods and should be selected with care. For writers who have several articles or a series of articles in the pipeline, search at ways to utilize different styles for each piece to ensure that your style of writing does not become predictable uninteresting for your intended audience.
If you are writing a Feature Article, is will appear similar to what you find in your newspaper as well as in news magazines and on websites for news. In Feature Articles, writing is accurate and the writer is given an appearance of being objective. There are several styles of Features Articles.
1. “News” Articles. This style does not go into great depth on the subject.
2. “Human Interest” Articles. This type of article is designed to provoke emotions in readers through stories about an actual event or person.
3. “Interviews” Articles. This style is employed to allow the reader to experience the experience of the person who is being interviewed.
4. “Analytical” Articles. These types of factual pieces (like an in-depth analysis or case study) are typically longer that the majority of articles.
If you’re writing an Editorial Article that is the type of article most marketing articles are, then there is no need to be impartial because you, as the writer are the most knowledgeable on the subject and the information you provide comes from your personal study, experience or expertise. There are several styles of Editorial Articles.
1. “Personal Perspective” Articles. This type of article relates to the personal experiences of the author or gives instructions on how to do something, or relates the author’s experiences from doing something.
2. “Lists” Articles. The articles on lists provide a listing of items, such as Number of Lessons Learned, the Number of Issues, the number of steps, the number of benefits and Number of Predictions Numerous Resources to Aid, etc.
3. “These Mistakes” Articles. The titles for the articles are written as an open-ended question (Are you making these mistakes?”) to draw in the reader to find the answers to how to avoid making those mistakes and what to do if the reader made them.
4. “Introduction To The Topic” Articles. These articles are targeted at beginners or readers who are unfamiliar with the topic, and provide an outline of the subject.
5. “Secrets Of The Topic” Articles. These articles attract the reader by revealing something not generally understood about a topic.
6. “Reviews” Articles. A review should describe how you used this product or service. It should also include the things you liked or didn’t about the product or service and whether you recommend the product or service.
7. “Question and Answer” Articles. They could be about providing answers to one specific question (the subject of the article listed within the article’s title) or provide solutions to multiple concerns on the same topic.
8. “Makeover” Articles. These articles are similar to “Case Studies” and are typically about an improvement you did or an improvement you observed.
9. “Strong Personal Opinion” Articles. These articles spark controversy to attract readers – both those who agree and those who don’t They are about sharing a personal opinion and generating debate and arousing responses, stirring the pot, in addition to creating “buzz.”
10. “Myth-Busting” Articles. This kind of article is an expose on a particular subject and provides reasons why something the reader believes to be the case.
The most important thing to keep in mind when writing each of Feature Articles and Editorial Articles is that the information you provide must be true and trustworthy or you’ll lose your intended audience for your subsequent article. Don’t make up facts and don’t simply repeat the facts of others who you did not research yourself.
You must provide sufficient information to ensure that the reader will be able to take the actions that you planned when writing the article. Articles need to answer questions in the mind of the reader . Sometimes, these are questions that readers never knew they were asking. A lack of information is as damaging as excessive information. Both can cause you to turn off your audience or prevent people from taking the desired action.
Make use of the style that allows you to get your message through effectively. Not the one you’re the most comfortable with or have been using the most. Remember, the article is written for the readers not for the writer.
Step 3. Write your article.
Once you’ve got your audience identified, your topic researched, and your style selected now is the time to begin writing. Articles that are successful are usually composed, succinctly written and speak directly to the reader, feature an intriguing title that catches the attention of readers, includes an engaging opening paragraph, provides useful information, displays the authority of the writer, remains on topic and does not contain unnecessary details. In many cases, the best articles provide information in a simple way, show the reader how to accomplish something, give practical suggestions along with step-by-step directions, give authority and a recap of similar articles on the topic. However, if the reader believes that you don’t really know the subject matter, if the article is full of mistakes and bad grammar, when you’re writing in poor English, or if the article is unclear or unstructured, you’ll have written a poorly-written article.
A lot of sources say that an article should be at least 500 words long. Others say an article should comprise between 400 and 800 words or between 550 and 700 words. Certain topics cannot be dealt with in such small a space of words. If that’s the case you should ask yourself whether it’s better to write a lengthy piece or break the topic up into multiple articles, each one focusing on a particular sub-topic. The decision needs to be based on two factors that are: can the reader be expected to read an extensive article and does the site on which the article will be published allow longer articles. Just as you had to research your audience and your issue, you will need to research the submission guidelines for the website where your article will be published.
Outlines are important when organizing the thoughts you have about your piece. They help you stay focused on the topic, and they help you structure your article based on the how it will be published. When you’re creating your outline, these tips are helpful to have
1. Topic. The topic should be detailed and specific.
2. Target Audience. Who is your reader? What do they need, and what do you want them to take action as a result of your article?
3. Research (or make use of your own data). Be sure to have all the data you require to write your essay before you begin writing.
4. Keywords. If you are publishing your article online keywords or keyphrases should to be utilized throughout your article to boost Search Engine Optimization (SEO).
5. The deadline for completion. Set a deadline , then make sure you meet the deadline.
6. Article Style. Choose the style of article before beginning your outline and writing. The style determines how the information will be presented.
7. Title. The title is what draws people to be drawn to your post. It should be captivating and give the best first impression. It must inspire readers’ desire to take the time to read the piece.
8. Opening Paragraph. When the first paragraph is not intriguing and captivating, the reader will never take the time to read the entire article. The opening paragraph needs to be dynamic and should make the reader wonder what will be the next part of the article.
9. Body Text. This is the content and it should be well writtenand provide valuable information and is presented in a manner that is engaging to the reader (engaging informative, stimulating, enjoyable, authoritative). The article needs to flow in a way that the reader has the ability to absorb the information and then take the desired action.
10. Conclusion. Conclusions are your final words. This is the time to make sure the reader understands what the main point of your article (summary) and understands what they should do with the information (next steps).
11. Bio. This is known as”the “Resource Box” and is basically an advertorial where you present your company’s services and give your reader their next step after having read the article. Always have the web site address in the bio section.
STEP 4. Make Your Article Ready to be published.
If you’d like your content to rank high on Search Engine pages for results it is essential to ensure that you use one or two keywords , or key phrases in every article. Certain websites allow the use of an Title Tag, which can be different than the title of your article and is included in the page’s code. It must be a compelling overview of the article. Other sites permit the Excerpt Field for the Excerpt Field to be filled in and these show up in results for searches. A Tag Cloud is a field in which you can add keywords or keyphrases pertinent to the content of your post. Tags for ALT are added to the images you use in your article. They must be a precise description of the image. Anchor Text refers to words that link to a web page and must be included as part of the Article Body as well as the bio.
Once your article is complete (and edited if needed) then you are now ready to publish. It doesn’t matter if you upload the articles yourself or using a service that allows you to upload your articles to the most popular sites It is important to make sure you have all the pieces of your article necessary to attract potential readers. Article sites may restrict your title to a specific number of characters or words. Some require a two-to three-sentence summary of the article. Many will allow you to input your own keywords or keyphrases, but others create them for you. If you are going to upload the content yourself ensure you are aware of the character and word limits before writing your piece or you’ll be doing some last-minute editing to ensure it’s suitable. If you plan employ a service the people you will be working with will know that , and will guide in the edit process before you publish.